Authentic Quality

Made in small batches

Our First Ever Pop Up Shop!

On April 27th 2025 I had my very first pop up shop at the Encinitas Spring Street Fair! It was a dream come true to bring my vision to life and share my story with so many amazing people. A huge thank you to everyone who stopped by.

-Brooke Willier

This was such an incredible experience. Getting to talk with you all, hear what you love, and learn what kind of designs you want to see was so special. I came into this knowing nothing about managing inventory or setting up a shop, but somehow it all came together. I'm so grateful for how well it went.

Thank you guys for all the love and support. This seriously wouldn’t be possible without you guys. I can’t wait to continue to build this amazing community and designing pieces you guys love.

See what other’s are saying

  • "LOVE LOVE LOVE!!💕 I’ve ordered two shirts from Primrose by Brooke, and I absolutely love them! Brooke is incredibly talented, and her attention to detail really shows in her work. The customer service she provides is excellent—she made the entire process smooth and enjoyable. Every time I wear my shirts, I receive so many compliments! I couldn’t be happier with my purchase and will definitely be ordering again. Highly recommend!"

    Anna Miller

  • "I ordered a custom from Brooke and she made me the most perfect sweatshirt I have ever seen! She was great because she really wanted to be sure that I liked the design before she started sewing, and was also so creative and easy to work with! You can truly tell that Brooke enjoys her sewing and cares about her craftsmanship. 100% will purchase more products from her and will recommend her to anyone and everyone who will listen!"

    Gabrielle LaFortune

  • "Brooke’s creativity and attention to detail truly stand out. Her designs are so adorable and unique. The quality of her work is phenomenal. She made me the perfect SDSU tank and made the best custom black hoodie with a gingham bat for my daughter. Everything is packaged beautifully and she’s a pleasure to work with."

    Leah Kirby

  • "I absolutely loved the tank top that I got from Brooke! The design came out perfect and the fit is super comfortable. It is definitely one of my staples and I can’t wait to try more!"

    Gabby Piazza

  • "I got a custom sweatshirt from Brooke and she finished it sooo fast and it was great quality! She helped me pick my colors and fabrics and brought my vision to life:)"

    Chloe Rogers

Twin Tides Hoodie
Sold Out
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Twin Tides Hoodie
$98.00

SHOP NEW ARRIVALS!

Vintage SD State hoodie
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Vintage SD State hoodie
$170.00

Each piece is hand-drawn, cut, ironed, and sewn by me. I create small batches of each design, ensuring every piece remains unique!

Boho Sunset Hoodie Boho Sunset Hoodie Boho Sunset Hoodie Boho Sunset Hoodie
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Boho Sunset Hoodie
$88.00

A Word From Our Founder

Hi Everyone! Thank you so much for stopping by:) My name is Brooke Willier. In October of 2024, I launched my small business, Primrose by Brooke. I am so excited to share my passion for handmade appliqué pieces with you all!:)